Privacy Policy

Xiamen Impetus Industrial Co., Ltd. ("Impetus," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website impetusmachinery.com (the "Site") or use our services. Please read this policy carefully.

1. Information We Collect

Personal Data You Provide

We collect information you voluntarily provide when you:

• Submit an inquiry or quote request form
• Sign up for our newsletter
• Contact us via email, phone, or WhatsApp
• Apply to become a dealer
• Submit a service or maintenance request

This information may include: full name, company name, email address, phone number, job title, country/region, equipment interests, and any additional details you provide in your message.

Automatically Collected Data

When you visit our Site, we automatically collect certain information via standard web technologies, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system and device type
• Pages visited, time spent, and navigation patterns
• Referring URL and exit pages

This data is collected for analytics purposes and does not identify you personally.

2. How We Use Your Information

We use the collected information for the following purposes:

• To respond to your inquiries and provide quotes, product information, and technical support
• To process and fulfill your orders, service requests, and dealer applications
• To communicate with you about products, services, promotions, and company updates (with your consent)
• To improve our Site and services through analytics and user behavior analysis
• To comply with legal obligations and enforce our Terms of Service
• To prevent fraud and ensure the security of our Site

3. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device by your web browser.

Types of Cookies We Use

• Essential Cookies: Required for the Site to function properly (e.g., session management, form submissions)
• Analytics Cookies: Help us understand how visitors use our Site (e.g., page views, traffic sources)
• Functional Cookies: Remember your preferences and settings (e.g., wishlist, language preferences)

You can control cookies through your browser settings. Please note that disabling cookies may affect certain Site functionality.

4. Google Ads and Analytics

We use Google Ads and Google Analytics to understand how visitors interact with our Site and to serve relevant advertisements. These services may use cookies to collect data about your browsing behavior.

• Google Analytics: Tracks Site usage patterns. You can opt out at Google Analytics Opt-out.
• Google Ads: May serve remarketing ads based on your Site visit. You can manage ad preferences at Google Ad Settings.
• Conversion Tracking: We may track form submissions and inquiries to measure advertising effectiveness.

5. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following circumstances:

• Service Providers: With trusted third-party vendors who assist us in operating our Site and business (e.g., hosting, analytics, email delivery), subject to confidentiality agreements
• Legal Requirements: When required by applicable law, regulation, legal process, or governmental request
• Business Transfers: In connection with a merger, acquisition, or sale of company assets
• With Your Consent: When you have given us explicit permission to share your information

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure server infrastructure with access controls
• Regular security assessments and monitoring
• Employee training on data protection practices

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Inquiries and business correspondence are typically retained for the duration of the customer relationship plus a reasonable period thereafter.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data ("right to be forgotten")
• Restriction: Request restriction of processing of your personal data
• Portability: Request transfer of your data to another organization
• Objection: Object to processing of your personal data for direct marketing
• Withdraw Consent: Withdraw previously given consent at any time

To exercise any of these rights, please contact us using the information in Section 11. We will respond to your request within 30 days.

9. International Data Transfers

Impetus is headquartered in Xiamen, China. If you are accessing our Site from outside China, your information may be transferred to, stored, and processed in China or other countries where our servers or service providers are located. By using our Site, you consent to such transfer.

10. Children's Privacy

Our Site is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately and we will delete such information.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our Site after changes constitutes acceptance of the updated policy.